If you want to reach large audiences as inexpensively as possible, public relations is the way to go. Public relations includes the creation and distribution of information, primarily in the form of stories, published or broadcast by mass media such as newspapers, magazines, television and radio. Because the media do not charge for publishing these articles, but consider them valuable for their readers, PR has the power to reach millions of people for very little money, generating many valuable sales leads.
BENEFITS OF PUBLIC RELATIONS;
• PR is one of the most economical way by far to reach mass audiences
• PR stimulates awareness of and demand for your company products or services
• PR develops a stronger, more controlled image for your firm
• PR creates the perception that the company is active, “on the move”
• PR has seven times the credibility of advertising, studies show
• PR provides an advantage over competitors who do not use ‘P.R.’ effectively
Better engagement with community – It is essential that an enterprise strengthens relations in the domestic market by inking collaboration with local groups, joining charitable endeavors, spending funds on causes and projects that prove beneficial for the community. When a startup understands the relevance of building community relations, it helps in enhancing visibility and positioning of the brand.
Improving ties with industry – Every business, irrespective of its size, should join industry associations and take part in industry initiated events and work in preferred business arena to push their visibility. Emerging as a known name helps in augmenting credibility among colleagues and audiences.
Enhancing media relations – Create editorial contacts, disburse news releases, emerge as a top news source by offering guest posts, editorials and engage in media interviews, forums. Publicity plays a crucial role in media relations.
Crisis management – Any negative news about your enterprise may hamper its image. One of the essential benefits of PR is its ability to manage crisis situations and resolve complex issues effectively.
Here’s an example of our latest PR job that we did for Amaco.